Tag: Emirates

Salman Gul > Insights > Emirates

Loyalty and Frequent-Flyer CRM for Airlines (2026)

Posted on by Salman Gul
Delta's SkyMiles loyalty programme was valued at $31.7 billion in 2026, and across the industry frequent-flyer schemes are now increasingly worth more than the airlines' ticket sales, so much so that during the COVID crisis carriers raised billions of dollars...Read More

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on by Salman Gul
The global airline ancillary market is worth around $164 billion in 2026, five airlines already earn more than half their total revenue from ancillaries rather than fares, and Saudi Arabia's Riyadh Air launched in 2026 with a more complete modern-retailing...Read More
Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More