Tag: CRO

Salman Gul > Insights > CRO
Direct Booking and Airline Website Conversion

Direct Booking and Airline Website Conversion (2026)

Posted on by Salman Gul
Direct booking is the most valuable sale an airline can make, because a booking on its own website or app avoids distribution cost and captures the first-party data that powers every future campaign. Yet most airline websites leak: high-intent visitors...Read More
Conversion Rate Optimisation for Arabic Ecommerce Stores

Conversion Rate Optimisation for Arabic Ecommerce Stores (2026)

Posted on by Salman Gul
Around 70% of ecommerce carts are abandoned before purchase, and in the UAE and Saudi Arabia the rate runs even higher because of checkout friction, hidden costs, slow mobile pages and stores that treat Arabic as an afterthought. Yet lifting...Read More
Booking Engine Conversion Rate Optimisation for Middle East Hotels

Booking Engine Conversion Rate Optimisation for Middle East Hotels (2026)

Posted on by Salman Gul
A 2026 study of 65 hotel booking journeys across India, the Middle East and Southeast Asia found that 72% of hotel websites fail the three-second load benchmark, average mobile load times hit 4.1 seconds, and 44% of hotels hide taxes...Read More