Category: Ecommerce

Ecommerce and online-retail marketing in the UAE and GCC: performance marketing, marketing automation, SEO, paid social, CRO, retention and marketplace growth.

Salman Gul > Insights > Ecommerce

Reddit for Ecommerce & DTC Brands in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Around 90% of Reddit users say they research products and brands on the platform before deciding to buy, which makes Reddit one of the most valuable places on the internet for ecommerce and DTC brands, not for mass reach, but...Read More

Mailchimp for Ecommerce Brands in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Every ecommerce brand already owns the single most valuable audience in marketing, its customers and subscribers, and Mailchimp turns that audience into revenue by automatically recommending the right next product to each shopper through dynamic upsell and cross-sell emails that...Read More

Shopify Store Setup & Localization for the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Launching a Shopify store takes an afternoon; building one that actually converts Gulf shoppers takes deliberate localization, and the gap between the two is where most GCC ecommerce brands quietly lose sales. A store spun up on a default theme...Read More

Ecommerce Email & SMS Flows for the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Most GCC ecommerce brands pour their budget into acquiring customers and then let those customers slip away, sending the occasional newsletter blast while a handful of automated flows, welcome, abandoned cart, post-purchase and winback, quietly do the work that actually...Read More

How to Run Meta Ads for Ecommerce in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Around eight in ten MENA consumers say they have bought a product they first discovered on social media, and in the GCC that discovery happens on Instagram and Facebook. This is the single most important fact about Meta for ecommerce:...Read More

How to Run Google Ads for Ecommerce in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Ecommerce is where Google Ads is at its most measurable and, in the GCC, its most affordable. While real estate advertisers pay AED 15 to 45 a click, ecommerce clicks often cost a fraction of that, and Google Shopping traffic...Read More

Influencer creator marketing gcc ecommerce

Influencer & Creator Marketing for GCC Ecommerce

Posted on August 14, 2026August 14, 2026 by Salman Gul

In the Gulf, creators are digitised word-of-mouth, and word-of-mouth has always driven Gulf commerce. 84% of GCC shoppers say seeing a product used by a local creator in a familiar setting makes them more likely to buy, micro-influencers in Riyadh...Read More

App Marketing & ASO for GCC Ecommerce

Posted on August 14, 2026August 14, 2026 by Salman Gul

The Gulf is app-first: around 79% of ecommerce transactions happen on smartphones, and for serious ecommerce brands the app is often the most valuable channel they own. Winning it is its own discipline. App Store search drives about 65% of...Read More