Category: Ecommerce

Ecommerce and online-retail marketing in the UAE and GCC: performance marketing, marketing automation, SEO, paid social, CRO, retention and marketplace growth.

Salman Gul > Insights > Ecommerce

Social Commerce and WhatsApp Commerce in the Middle East (2026)

Posted on by Salman Gul
Social commerce in the UAE is growing at 18.5% a year, well above the 11% growth in social ad spend, over 40% of Gen Z and Millennials now discover products on social rather than Google, and WhatsApp reaches 95% of...Read More

Retention, CRM and Loyalty for GCC Ecommerce (2026)

Posted on by Salman Gul
59% of loyalty and CRM leaders now name improving customer lifetime value as their single top business goal, up from 36% in 2021, outranking revenue, acquisition and margin. The industry has finally admitted what the maths always said: in a...Read More

Conversion Rate Optimisation for Arabic Ecommerce Stores (2026)

Posted on by Salman Gul
Around 70% of ecommerce carts are abandoned before purchase, and in the UAE and Saudi Arabia the rate runs even higher because of checkout friction, hidden costs, slow mobile pages and stores that treat Arabic as an afterthought. Yet lifting...Read More

Ecommerce Marketing in Saudi Arabia and the UAE: The Market Opportunity (2026)

Posted on by Salman Gul
Saudi Arabia's ecommerce market is estimated at around $31 billion in 2026 and the UAE's at roughly $12 to $13 billion, both compounding at double digits, and the Kingdom's official e-commerce sales index grew 13.6% year-on-year in early 2026, nearly...Read More
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Ecommerce Marketing in the UAE and GCC: The Complete Guide

Posted on by Salman Gul
UAE & GCC ecommerce marketing Ecommerce marketing in the UAE, built to sell The complete playbook for ecommerce marketing across the UAE and GCC: performance marketing, marketing automation, SEO, paid social, retention and marketplace growth, built on real 2026 data...Read More