Tag: healthcare marketing

Salman Gul > Insights > healthcare marketing
Patient Acquisition and Lead Generation for GCC Healthcare Providers (2026)

Patient Acquisition and Lead Generation for GCC Healthcare Providers (2026)

Posted on by Salman Gul
A 30-dirham lead that never books is more expensive than a 200-dirham lead that shows up the same day, and until a GCC clinic internalises that, it is optimising the wrong number. Patient acquisition here is won on cost per...Read More
The GCC Healthcare Market: Telehealth, Medical Tourism and the Regulatory Reality (2026)

The GCC Healthcare Market: Telehealth, Medical Tourism and the Regulatory Reality (2026)

Posted on by Salman Gul
Collective GCC healthcare expenditure is on track to reach around $170.5 billion by 2030, and few markets on earth combine that scale with this rate of digital transformation, or this much regulatory complexity for the marketers trying to reach patients....Read More