Tag: social commerce

Salman Gul > Insights > social commerce
How to Market Makeup to GCC Gen Z on TikTok

How to Market Makeup to GCC Gen Z on TikTok and Social (2026)

Posted on by Salman Gul
In the GCC, makeup is discovered, decided and increasingly bought on social, and for the Gen Z audience that drives colour cosmetics, TikTok is now the front door, the fitting room and the till at once. Colour cosmetics is the...Read More
Social Commerce and WhatsApp Commerce in the Middle East

Social Commerce and WhatsApp Commerce in the Middle East (2026)

Posted on by Salman Gul
Social commerce in the UAE is growing at 18.5% a year, well above the 11% growth in social ad spend, over 40% of Gen Z and Millennials now discover products on social rather than Google, and WhatsApp reaches 95% of...Read More