Between 93 and 97% of travellers read reviews before booking, and in 2026 a hotel's review score is a financial instrument: a one-point improvement supports around an 11.2% rate premium and lifts booking probability by roughly 13.5%, while a half-point...Read More

Guests retained through a hotel's own CRM rebook at roughly 33%, against about 6% for guests acquired through an OTA with no loyalty relationship. That single gap is the entire economic case for hotel loyalty: it turns a one-off, commission-heavy...Read More

Travel and hospitality has one of the highest booking-abandonment rates of any industry, around 81.7%, because travellers compare prices across many sites before committing. Yet most of that demand is recoverable: retargeting reclaims roughly a quarter of abandoned bookings, and...Read More

When a guest searches your hotel by name, an OTA is often bidding to intercept them, and every click it wins costs you a 15 to 25% commission on a guest who was already yours. A brand search campaign reclaims...Read More