Category: Beauty & Cosmetics

Salman Gul > Insights > Beauty & Cosmetics
How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

Posted on by Salman Gul
A UAE beauty brand can post a 6x return on ad spend and still be quietly unprofitable, if three-quarters of those customers never buy again. That single insight captures why beauty ecommerce in the GCC is won on a full-funnel...Read More
How to Win with Halal and Clean Beauty in the Gulf (2026)

How to Win with Halal and Clean Beauty in the Gulf (2026)

Posted on by Salman Gul
In the GCC, halal and clean credentials have moved from a niche selling point to a baseline trust signal, and the regional halal cosmetics market alone is projected to grow from $6.4 billion in 2024 to $26.0 billion by 2033....Read More
How to Do Influencer and Creator Marketing for GCC Beauty (2026)

How to Do Influencer and Creator Marketing for GCC Beauty (2026)

Posted on by Salman Gul
In the GCC, 60% of consumers say they have bought a product based solely on an influencer's recommendation, and creators are not a campaign line item, they are the primary discovery and trust engine for beauty. The regional influencer market...Read More
How to Market Makeup to GCC Gen Z on TikTok

How to Market Makeup to GCC Gen Z on TikTok and Social (2026)

Posted on by Salman Gul
In the GCC, makeup is discovered, decided and increasingly bought on social, and for the Gen Z audience that drives colour cosmetics, TikTok is now the front door, the fitting room and the till at once. Colour cosmetics is the...Read More
How to Sell Skincare Online in the GCC

How to Sell Skincare Online in the GCC: Ecommerce and D2C (2026)

Posted on by Salman Gul
Skincare is the single largest beauty category in the GCC and among the fastest-growing, and in 2026 it is being reshaped by ingredient-literate consumers, K-beauty science, AI diagnostics and subscription replenishment. Gulf shoppers are shifting from colour to care, from...Read More
How to Launch a Beauty Brand in Saudi Arabia and the UAE

How to Launch a Beauty Brand in Saudi Arabia and the UAE (2026)

Posted on by Salman Gul
In November 2025, e.l.f. Beauty entered the GCC through Sephora after the region became the single most-requested market it did not yet serve, with social mentions up 38% before a store had opened. That is the modern GCC beauty launch...Read More
Beauty and Cosmetics Marketing in the GCC

Beauty and Cosmetics Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC beauty & cosmetics marketing Digital, ecommerce & performance marketing for beauty and cosmetics brands in the GCC The market data, the consumer and the digital playbook for one of the fastest-growing, most socially-driven beauty markets on earth, written by...Read More