Category: Food & Beverage

Salman Gul > Insights > Food & Beverage

Mailchimp for Restaurants & Cafes in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

A restaurant or café in the Gulf lives on repeat visits, and the cheapest, most reliable way to earn them is to turn the people who already walked in once into an owned audience you can bring back, which is...Read More

How to Run Meta Ads for Restaurants & F&B in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Food is the most scroll-stopping content on the internet, and in the Gulf, where dining out and ordering in are woven into daily social life, Meta is where restaurants win. A close-up Reel of cheese pulling, a sizzling grill, a...Read More

How to Run Google Ads for Restaurants & F&B in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Few purchases are as immediate as choosing where to eat. Someone searches "restaurants near me", "best brunch Dubai" or "[cuisine] delivery" and acts within minutes, so restaurant and F&B marketing on Google is about being the obvious choice at the...Read More

Social, Influencer and Food Content Marketing in the GCC (2026)

Posted on August 10, 2026 by Salman Gul

Saudi Arabia and the UAE have the highest TikTok reach of any countries in the world, at 154% and 135% of the adult population respectively, counting multiple accounts per person. Between 70 and 82% of UAE diners use social media,...Read More

F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

Posted on August 10, 2026 by Salman Gul

Restaurants with a fully optimised Google Business Profile receive 42% more direction requests and 35% more website clicks than incomplete profiles, structured schema markup can lift click-through rates by up to 30%, and 22% of consumers have already used an...Read More

Ramadan and Seasonal F&B Marketing Campaigns in the GCC (2026)

Posted on August 10, 2026 by Salman Gul

57% of UAE residents plan to increase spending on dining out and food delivery during Ramadan, 41% of Saudi consumers expect to spend more on food and beverages, and more than 48% of all daily movement in the GCC during...Read More

F&B Loyalty, CRM and Retention in the GCC (2026)

Posted on August 10, 2026 by Salman Gul

Acquiring a new restaurant guest costs five to seven times more than retaining an existing one, automated retention programs deliver three to five times the ROI of constant acquisition spend, and the UAE's loyalty programme market alone is worth USD...Read More

Cloud Kitchens and Delivery-Only Brands: The Marketing Playbook (2026)

Posted on August 10, 2026 by Salman Gul

Kitopi, founded in Dubai in 2018, has raised more than USD 800 million, reached unicorn status in 2021 at a valuation of roughly USD 1.5 billion, and now manages over 200 kitchens serving more than 100 brands across seven GCC...Read More