Tag: AI Overviews

Salman Gul > Insights > AI Overviews
Generative Engine Optimisation: Getting Recommended by AI Search (2026)

Generative Engine Optimisation: Getting Recommended by AI Search (2026)

Posted on by Salman Gul
Peer-reviewed research presented at KDD 2024 found that structuring content correctly lifts AI citation rates by up to 40%, with including direct quotations adding 41%, verifiable statistics adding 32%, and inline citations adding 30%. Yet the platforms behave nothing alike,...Read More
F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

Posted on by Salman Gul
Restaurants with a fully optimised Google Business Profile receive 42% more direction requests and 35% more website clicks than incomplete profiles, structured schema markup can lift click-through rates by up to 30%, and 22% of consumers have already used an...Read More
Retail SEO and Local Search in Arabic and English

Retail SEO and Local Search in Arabic and English (2026)

Posted on by Salman Gul
In the GCC, a retailer that only exists in English is invisible to Arabic-language AI search and abandons a huge share of demand, while one that ignores its Google Business Profile simply never appears in the Map Pack where local...Read More