Tag: Carrefour

Salman Gul > Insights > Carrefour
Retail Media Networks and Digital In-Store Advertising in the GCC

Retail Media Networks and Digital In-Store Advertising in the GCC (2026)

Posted on by Salman Gul
Retail media has gone from a niche corner of digital advertising to a top-three channel alongside search and social, on track to reach $312 billion globally by 2030, roughly twice the size of global TV advertising. For GCC retailers, it...Read More
The GCC Retail Landscape: From Malls to Omnichannel

The GCC Retail Landscape: From Malls to Omnichannel (2026)

Posted on by Salman Gul
The GCC retail industry is on track to exceed $390 billion by 2028, and it is being rebuilt at the same time it grows, digitising, going omnichannel, and turning malls from shopping centres into lifestyle destinations. Saudi Arabia's retail market...Read More