Tag: first-party data

Salman Gul > Insights > first-party data
F&B Loyalty, CRM and Retention in the GCC (2026)

F&B Loyalty, CRM and Retention in the GCC (2026)

Posted on by Salman Gul
Acquiring a new restaurant guest costs five to seven times more than retaining an existing one, automated retention programs deliver three to five times the ROI of constant acquisition spend, and the UAE's loyalty programme market alone is worth USD...Read More
Retail Media Networks and Digital In-Store Advertising in the GCC

Retail Media Networks and Digital In-Store Advertising in the GCC (2026)

Posted on by Salman Gul
Retail media has gone from a niche corner of digital advertising to a top-three channel alongside search and social, on track to reach $312 billion globally by 2030, roughly twice the size of global TV advertising. For GCC retailers, it...Read More
First-Party Data Strategy for Hospitality Brands in the Middle East

First-Party Data Strategy for Hospitality Brands in the Middle East (2026)

Posted on by Salman Gul
81% of hotels report a revenue lift after implementing a first-party data strategy, and 78% of leisure travellers now expect a property to remember their preferences from a previous stay. Yet most Middle East hotels still let that data scatter...Read More