Tag: dubai

Salman Gul > Insights > dubai
Real Estate Social Media and Video Marketing in the UAE

Real Estate Social Media and Video Marketing in the UAE (2026)

Posted on by Salman Gul
Buyers in Dubai now explore properties through Instagram Reels, TikTok tours, LinkedIn posts, YouTube walkthroughs and WhatsApp enquiries long before they ever speak to an agent. Social media has matured well past aspirational property photography into a full-funnel discipline, and...Read More
Off-Plan vs Ready Property Marketing: Two Different Playbooks

Off-Plan vs Ready Property Marketing: Two Different Playbooks (2026)

Posted on by Salman Gul
In H1 2026, off-plan property made up roughly 67% of Dubai's transaction volume, at an average deal size of AED 2.38 million, while ready properties averaged AED 5.39 million. These are not two versions of the same product. They are...Read More
Digital marketing for real estate in Dubai and the UAE, hub cover

Digital Marketing for Real Estate in Dubai and the UAE: The Complete Guide

Posted on by Salman Gul
GCC real estate marketing Digital marketing for real estate in Dubai and the UAE The playbook for lead generation, off-plan and ready sales, and overseas investor demand across Dubai, Abu Dhabi and the wider UAE, built from real 2026 market...Read More
MICE Marketing in Dubai and Abu Dhabi: Rebuilding the Pipeline

MICE Marketing in Dubai and Abu Dhabi: Rebuilding the Pipeline (2026)

Posted on by Salman Gul
The UAE's MICE market is valued at roughly US$6.69 billion in 2026 and is forecast to nearly double to US$12.14 billion by 2033, a compound growth rate of 8.9%. Dubai ranked first in the Middle East and Africa in Cvent's...Read More
Chart showing Dubai hotel occupancy falling from 84.7 percent in February 2026 to 33 percent in March 2026

How to Increase Hotel Occupancy in Dubai: The 2026 GCC Demand Recovery Playbook

Posted on by Salman Gul
In February 2026, Dubai's hotels were running at 84.7% occupancy. Four weeks later, that number was roughly 33%. That is not a seasonal dip. That is a market-wide demand event, and if you run marketing for a hotel, resort or...Read More