MENA is home to over 380 million gamers, yet it has been historically underserved on payments: in Saudi Arabia around 49% of players use STC Pay to buy game content, in Egypt roughly 74% of gamers use Vodafone Cash, and...Read More

Paid user acquisition costs keep rising, but organic search remains one of the few channels that compounds, and in a market where only about 1% of content is in Arabic, gaming SEO in both Arabic and English is a rare,...Read More

Community is the cheapest, most durable growth engine a game has: social and community features can lift retention by around 18%, and an engaged community feeds the organic-install multiplier that lowers your entire acquisition cost. In the Gulf, where players...Read More

Global esports sponsorship revenue is projected at over USD 1.1 billion in 2026, making up roughly 40% of all esports revenue, and non-endemic brands, those from outside gaming, now account for around 47% of that spend, up from 31% in...Read More