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Salman Gul > Insights

How to Retain Shippers: CRM, Account-Based Marketing and Loyalty for GCC Logistics (2026)

Posted on August 13, 2026 by Salman Gul

Logistics carries the highest annual B2B customer churn of any industry tracked, roughly 40%, against an average of just 11% for energy and utilities, yet best-in-class logistics operators hold churn below 8%, and a five-percentage-point improvement in retention can lift...Read More

How to Run High-Performing Paid Media for GCC Logistics and Transport Brands (2026)

Posted on August 13, 2026 by Salman Gul

GCC B2B logistics buyers begin researching a freight or transport partner six to eleven months before signing anything, most of that research happening on Google and LinkedIn, and Arabic-language search ads in the region consistently deliver 1.5 to 2 times...Read More

How to Market Last-Mile Delivery and Quick Commerce Logistics in the GCC (2026)

Posted on August 13, 2026 by Salman Gul

The GCC last-mile delivery market is valued at $16.2 billion in 2025 and is forecast to grow at 8.6% a year to $28.8 billion by 2032, while quick commerce specifically, groceries, pharmacy and essentials delivered inside an hour, is growing...Read More

How to Generate B2B Leads for Freight Forwarders and 3PLs in the GCC (2026)

Posted on August 13, 2026 by Salman Gul

Logistics carries the highest B2B customer churn of any industry tracked, at roughly 40%, and the strongest mid-size freight forwarders now generate around 60% of new pipeline from inbound channels, SEO, content and LinkedIn organic, against just 40% from outbound...Read More

How to Win in the GCC Logistics Market: Vision 2030 and the NTLS Opportunity (2026)

Posted on August 13, 2026 by Salman Gul

The GCC freight and logistics market is projected to grow from $89.3 billion in 2026 to $120.2 billion by 2031, a 6.12% compound annual growth rate, while Saudi Arabia’s National Transport and Logistics Strategy targets lifting the sector’s GDP contribution...Read More

How to Market a Transportation and Logistics Company in the GCC (2026)

Posted on August 12, 2026August 13, 2026 by Salman Gul

GCC transportation & logistics marketing How to market a transportation and logistics company in the GCC The market data, the buyers, and the digital playbook for one of the world's fastest-modernising logistics regions, written by a marketer who has spent...Read More

How to Generate Real Estate Leads in Dubai and Abu Dhabi (2026)

Posted on August 12, 2026August 12, 2026 by Salman Gul

The Problem: A Record Market, and Most of Its Leads Are Being Wasted Dubai closed 2025 with more than 270,000 property transactions worth AED 917 billion, a 20% year-on-year increase and the strongest performance on record. Abu Dhabi closed the...Read More

How to Retain Car Buyers: Service, CRM and Loyalty Marketing in the GCC (2026)

Posted on August 12, 2026 by Salman Gul

A loyal automotive customer carries a lifetime value of USD 47,700 once vehicle purchases, service revenue and referrals are factored in, and customers who service their vehicle at the dealership are 74% likely to purchase their next vehicle from that...Read More

How to Build a Car Content and Social Media Strategy That Converts in the GCC (2026)

Posted on August 12, 2026 by Salman Gul

User-generated content produces 102.4% higher conversion rates for automotive dealerships than branded content, with visual UGC specifically achieving a 161.3% conversion lift and delivering 400% ROI, a four-dollar return for every dollar invested. Video performs just as decisively, 75% of...Read More

How to Run High-Performing Paid Ads for GCC Car Dealers (2026)

Posted on August 11, 2026 by Salman Gul

Snapchat reaches over 90% of under-35 audiences daily in Saudi Arabia and the UAE, with CPCs running 50 to 70% lower than Meta and 1.6 million verified car purchases already tracked among Snapchatters, yet the platform typically receives only 5...Read More