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Social Commerce and WhatsApp Commerce in the Middle East

Social Commerce and WhatsApp Commerce in the Middle East (2026)

Posted on by Salman Gul
Social commerce in the UAE is growing at 18.5% a year, well above the 11% growth in social ad spend, over 40% of Gen Z and Millennials now discover products on social rather than Google, and WhatsApp reaches 95% of...Read More
Retention, CRM and Loyalty for GCC Ecommerce

Retention, CRM and Loyalty for GCC Ecommerce (2026)

Posted on by Salman Gul
59% of loyalty and CRM leaders now name improving customer lifetime value as their single top business goal, up from 36% in 2021, outranking revenue, acquisition and margin. The industry has finally admitted what the maths always said: in a...Read More
Conversion Rate Optimisation for Arabic Ecommerce Stores

Conversion Rate Optimisation for Arabic Ecommerce Stores (2026)

Posted on by Salman Gul
Around 70% of ecommerce carts are abandoned before purchase, and in the UAE and Saudi Arabia the rate runs even higher because of checkout friction, hidden costs, slow mobile pages and stores that treat Arabic as an afterthought. Yet lifting...Read More
Ecommerce Marketing in Saudi Arabia and the UAE: The Market Opportunity

Ecommerce Marketing in Saudi Arabia and the UAE: The Market Opportunity (2026)

Posted on by Salman Gul
Saudi Arabia's ecommerce market is estimated at around $31 billion in 2026 and the UAE's at roughly $12 to $13 billion, both compounding at double digits, and the Kingdom's official e-commerce sales index grew 13.6% year-on-year in early 2026, nearly...Read More
Digital marketing for ecommerce in the UAE and GCC, hub cover

Ecommerce Marketing in the UAE and GCC: The Complete Guide

Posted on by Salman Gul
UAE & GCC ecommerce marketing Ecommerce marketing in the UAE, built to sell The complete playbook for ecommerce marketing across the UAE and GCC: performance marketing, marketing automation, SEO, paid social, retention and marketplace growth, built on real 2026 data...Read More
Seasonal and Event-Led Tourism Campaigns in the GCC

Seasonal and Event-Led Tourism Campaigns in the GCC (2026)

Posted on by Salman Gul
Riyadh Season draws more than 20 million visitors per edition. Ramadan flips an entire market's daily rhythm to after-sunset. Gulf summer empties the region outbound while winter fills it inbound. In GCC tourism, the calendar is not context for your...Read More
Tour Operator and Travel Agency Digital Marketing

Tour Operator and Travel Agency Digital Marketing (2026)

Posted on by Salman Gul
Every time a traveller books your tour on Viator or GetYourGuide instead of your own site, you hand over roughly 20% to 30% of the sale in commission, the customer's contact details, and the right to ever market to them...Read More