Sampling, Retention and the Fragrance Repeat-Purchase Engine (2026)

Posted on August 9, 2026 by Salman Gul

Fragrance has the lowest repeat-purchase rate and the lowest average lifetime value of any category in beauty, with repurchase rates around 16.7% against 30 to 45% for beauty as a whole, and surveys finding that 81% of perfume buyers are...Read More

Posted in Digital Marketing, Perfume & FragranceTagged beauty retention, CRM, customer lifetime value, fragrance retention, GCC, loyalty, perfume, repeat purchase, sampling, subscription

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