Tag: sampling

Salman Gul > Insights > sampling
Sampling, Retention and the Fragrance Repeat-Purchase Engine

Sampling, Retention and the Fragrance Repeat-Purchase Engine (2026)

Posted on by Salman Gul
Fragrance has the lowest repeat-purchase rate and the lowest average lifetime value of any category in beauty, with repurchase rates around 16.7% against 30 to 45% for beauty as a whole, and surveys finding that 81% of perfume buyers are...Read More
Fragrance Ecommerce in the GCC: Selling Scent Online

Fragrance Ecommerce in the GCC: Selling Scent Online (2026)

Posted on by Salman Gul
Online is the fastest-growing fragrance channel in the GCC, with UAE online fragrance sales rising 18 to 22% a year, faster than any other beauty category, and roughly two-thirds of online perfume orders now placed on a smartphone. Yet fragrance...Read More