Tag: perfume

Salman Gul > Insights > perfume
Travel Retail and Duty-Free Fragrance Marketing in the GCC

Travel Retail and Duty-Free Fragrance Marketing in the GCC (2026)

Posted on by Salman Gul
Perfume is the single largest category in Dubai Duty Free, generating USD 438.7 million in 2025 within a record USD 2.378 billion year, and the GCC duty-free market is forecast to more than double from USD 1.7 billion in 2025...Read More
Sampling, Retention and the Fragrance Repeat-Purchase Engine

Sampling, Retention and the Fragrance Repeat-Purchase Engine (2026)

Posted on by Salman Gul
Fragrance has the lowest repeat-purchase rate and the lowest average lifetime value of any category in beauty, with repurchase rates around 16.7% against 30 to 45% for beauty as a whole, and surveys finding that 81% of perfume buyers are...Read More