Tag: loyalty

Salman Gul > Insights > loyalty
How to Build Beauty Customer Retention, CRM and Loyalty in the GCC (2026)

How to Build Beauty Customer Retention, CRM and Loyalty in the GCC (2026)

Posted on by Salman Gul
Beauty is one of the few categories where the product literally runs out, and that single fact makes retention, not acquisition, the place where GCC beauty profit is actually made. Skincare, makeup and haircare all replenish on predictable cycles, average...Read More
Sampling, Retention and the Fragrance Repeat-Purchase Engine

Sampling, Retention and the Fragrance Repeat-Purchase Engine (2026)

Posted on by Salman Gul
Fragrance has the lowest repeat-purchase rate and the lowest average lifetime value of any category in beauty, with repurchase rates around 16.7% against 30 to 45% for beauty as a whole, and surveys finding that 81% of perfume buyers are...Read More
First-Party Data Strategy for Hospitality Brands in the Middle East

First-Party Data Strategy for Hospitality Brands in the Middle East (2026)

Posted on by Salman Gul
81% of hotels report a revenue lift after implementing a first-party data strategy, and 78% of leisure travellers now expect a property to remember their preferences from a previous stay. Yet most Middle East hotels still let that data scatter...Read More