Category: Airlines

Salman Gul > Insights > Airlines
Performance Marketing and Paid Media for Airlines

Performance Marketing and Paid Media for Airlines (2026)

Posted on by Salman Gul
Performance marketing is the accountable engine of airline growth: paid search, paid social, programmatic, metasearch and retargeting that reach and convert the right traveler and are measured to the bottom line. Unlike brand advertising judged on awareness, performance marketing is...Read More
Metasearch, OTA and NDC Distribution for Airlines

Metasearch, OTA and NDC Distribution for Airlines (2026)

Posted on by Salman Gul
Distribution is where airline economics are won or lost, and it is increasingly a digital marketing decision. Selling through global distribution systems (GDS) and online travel agencies (OTAs) costs money, roughly US$3 to US$15 per segment in GDS fees before...Read More
Loyalty and Frequent-Flyer CRM for Airlines

Loyalty and Frequent-Flyer CRM for Airlines (2026)

Posted on by Salman Gul
Airline loyalty is no longer a rewards scheme; it is one of the most profitable parts of the business and the single richest source of first-party data an airline owns. Frequent-flyer programmes and co-branded credit cards generate billions, the top...Read More
Ancillary Revenue and Airline Merchandising

Ancillary Revenue and Airline Merchandising (2026)

Posted on by Salman Gul
Ancillary revenue is the profit engine of the modern airline, and it is fundamentally a digital marketing and merchandising discipline. Globally, ancillaries hit a record US$157 billion in 2025 and now make up 15.7% of airline revenue, up from 9.1%...Read More
Direct Booking and Airline Website Conversion

Direct Booking and Airline Website Conversion (2026)

Posted on by Salman Gul
Direct booking is the most valuable sale an airline can make, because a booking on its own website or app avoids distribution cost and captures the first-party data that powers every future campaign. Yet most airline websites leak: high-intent visitors...Read More
Airline Marketing in the GCC: The Retail-Airline Opportunity

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on by Salman Gul
The airline business is being rebuilt around one idea: stop selling seats, start retailing travel. Global airline ancillary revenue hit a record US$157 billion in 2025, now 15.7% of total airline revenue, up from 9.1% in 2016, and reaching as...Read More
Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More