Category: PPC

Salman Gul > Insights > PPC

How to Run Meta Ads for Beauty & Cosmetics in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Beauty is Instagram's home turf, and Instagram's reach in the Gulf is the highest in the world. No category is more visual, more creator-driven, or more discovery-led than beauty and cosmetics, which makes Meta not just a channel for GCC...Read More

How to Run Meta Ads for Ecommerce in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Around eight in ten MENA consumers say they have bought a product they first discovered on social media, and in the GCC that discovery happens on Instagram and Facebook. This is the single most important fact about Meta for ecommerce:...Read More

How to Run Google Ads for Transport & Logistics in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Logistics is a B2B business, and B2B changes everything about how Google Ads works. A freight forwarder, 3PL, shipping line or fleet operator is not selling an impulse purchase to a consumer; it is pursuing a business decision-maker who searches...Read More

How to Run Google Ads for Banking & Fintech in the GCC

Posted on August 15, 2026 by Salman Gul

Banking and fintech is where Google Ads is at its highest-stakes: the leads are among the most valuable of any industry, the clicks among the most expensive, and the advertising among the most tightly regulated. A single acquired customer, a...Read More

How to Run Google Ads for Restaurants & F&B in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Few purchases are as immediate as choosing where to eat. Someone searches "restaurants near me", "best brunch Dubai" or "[cuisine] delivery" and acts within minutes, so restaurant and F&B marketing on Google is about being the obvious choice at the...Read More

How to Run Google Ads for Retail in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Retail in the GCC is no longer online or in-store, it is both, and the shopper moves fluidly between them. Someone searches "[product] near me" to check who has it in stock nearby, browses online and buys in store, or...Read More

How to Run Google Ads for Airlines & Travel in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

The GCC is home to some of the world's most ambitious airlines, and every one of them fights the same battle on Google: winning the direct booking before an aggregator or online travel agency intercepts it. When a traveller searches...Read More

How to Run Google Ads for Tourism & Destinations in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Tourism is sold on a dream long before it is booked. A traveller decides to visit the Gulf, or picks one destination over another, weeks or months before they search for a specific tour, ticket or activity, and that decision...Read More

How to Run Google Ads for Ecommerce in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Ecommerce is where Google Ads is at its most measurable and, in the GCC, its most affordable. While real estate advertisers pay AED 15 to 45 a click, ecommerce clicks often cost a fraction of that, and Google Shopping traffic...Read More

How to Run Google Ads for Healthcare & Clinics in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

When someone in the Gulf needs a doctor, they reach for Google, and they often need care now. A search like "dentist near me", "dermatology clinic Dubai" or "orthopedic doctor Riyadh" carries some of the highest, most immediate intent on...Read More