Tag: marketing automation

Salman Gul > Insights > marketing automation
Marketing Automation Platforms and Workflows for GCC Brands (2026)

Marketing Automation Platforms and Workflows for GCC Brands (2026)

Posted on by Salman Gul
Marketing automation programs return an average of USD 5.44 for every dollar spent, 95% of enterprise marketing teams and 78% of mid-market B2B organisations now run at least one automation platform, and workflows using behavioural trigger personalisation deliver 41% higher...Read More
AI-Powered Performance Marketing: Bidding, Creative and Budget Allocation (2026)

AI-Powered Performance Marketing: Bidding, Creative and Budget Allocation (2026)

Posted on by Salman Gul
Meta Advantage+ campaigns now capture an estimated 62% of all ecommerce ad spend on the platform, delivering up to 32% lower cost per acquisition through consolidation, while Google's Performance Max delivers 14 to 18% more conversions at a similar cost....Read More
AI and Automation in GCC Marketing - Sovereign AI and Advertising

AI and Automation in GCC Marketing

Posted on by Salman Gul
GCC AI & automation AI and automation in GCC marketing: sovereign investment meets the customer moment The Gulf is spending tens of billions of dollars to become a global AI hub, and that same infrastructure is already reshaping how brands...Read More
Digital marketing for ecommerce in the UAE and GCC, hub cover

Ecommerce Marketing in the UAE and GCC: The Complete Guide

Posted on by Salman Gul
UAE & GCC ecommerce marketing Ecommerce marketing in the UAE, built to sell The complete playbook for ecommerce marketing across the UAE and GCC: performance marketing, marketing automation, SEO, paid social, retention and marketplace growth, built on real 2026 data...Read More