Tag: Saudi Arabia AI

AI-Driven Personalisation and Customer 360 in the GCC (2026)

AI-Driven Personalisation and Customer 360 in the GCC (2026)

Gartner projects that by 2026, 75% of enterprises will shift from piloting to genuinely operationalising AI in their marketing functions, with predictive retention as a primary use case, and one automotive brand's customer data platform implementation delivered a 350% click-through-rate...Read More
AI and Automation in GCC Marketing - Sovereign AI and Advertising

AI and Automation in GCC Marketing

GCC AI & automation AI and automation in GCC marketing: sovereign investment meets the customer moment The Gulf is spending tens of billions of dollars to become a global AI hub, and that same infrastructure is already reshaping how brands...Read More