Tag: GCC marketing technology

Salman Gul > Insights > GCC marketing technology
Marketing Automation Platforms and Workflows for GCC Brands (2026)

Marketing Automation Platforms and Workflows for GCC Brands (2026)

Posted on by Salman Gul
Marketing automation programs return an average of USD 5.44 for every dollar spent, 95% of enterprise marketing teams and 78% of mid-market B2B organisations now run at least one automation platform, and workflows using behavioural trigger personalisation deliver 41% higher...Read More
AI-Driven Personalisation and Customer 360 in the GCC (2026)

AI-Driven Personalisation and Customer 360 in the GCC (2026)

Posted on by Salman Gul
Gartner projects that by 2026, 75% of enterprises will shift from piloting to genuinely operationalising AI in their marketing functions, with predictive retention as a primary use case, and one automotive brand's customer data platform implementation delivered a 350% click-through-rate...Read More