Tag: WhatsApp commerce

Omnichannel Retail Strategy: Bridging In-Store and Online

Omnichannel Retail Strategy: Bridging In-Store and Online (2026)

Two out of three shoppers now move across multiple channels before they buy, and the retailers who connect those channels retain 89% of customers versus just 33% for single-channel players. In the GCC, omnichannel is no longer a strategy theme,...Read More
Social Commerce and WhatsApp Commerce in the Middle East

Social Commerce and WhatsApp Commerce in the Middle East (2026)

Social commerce in the UAE is growing at 18.5% a year, well above the 11% growth in social ad spend, over 40% of Gen Z and Millennials now discover products on social rather than Google, and WhatsApp reaches 95% of...Read More