In the Gulf, creators are digitised word-of-mouth, and word-of-mouth has always driven Gulf commerce. 84% of GCC shoppers say seeing a product used by a local creator in a familiar setting makes them more likely to buy, micro-influencers in Riyadh...Read More

Affiliate and partnership marketing lets GCC ecommerce brands pay for results, not promises. Under the cost-per-sale model, publishers, content sites, cashback and loyalty platforms, coupon and deal sites, and comparison portals, earn a commission only when a referred customer actually...Read More

The Gulf runs on its own commercial calendar, and Ramadan is the mountain at the centre of it. GCC ecommerce surges 30 to 50% during Ramadan, the Saudi Ramadan-to-Eid cycle alone reached an estimated SAR 65 billion in 2026 (up...Read More

The GCC looks like one market but trades like six. UAE mainland imports carry 5% duty plus 5% VAT on CIF value, Saudi Arabia charges 15% import VAT, and the widely-held belief that all UAE-to-Saudi shipments move duty-free is simply...Read More

Retail media, advertising directly on marketplaces like Amazon.ae and Noon, is the third great advertising channel after search and social, and the fastest-growing of the three. On marketplaces the shopper arrives with intent already formed, so ad-driven conversion is high,...Read More