Tag: CDP

AI-Driven Personalisation and Customer 360 in the GCC (2026)

AI-Driven Personalisation and Customer 360 in the GCC (2026)

Gartner projects that by 2026, 75% of enterprises will shift from piloting to genuinely operationalising AI in their marketing functions, with predictive retention as a primary use case, and one automotive brand's customer data platform implementation delivered a 350% click-through-rate...Read More
First-Party Data Strategy for Hospitality Brands in the Middle East

First-Party Data Strategy for Hospitality Brands in the Middle East (2026)

81% of hotels report a revenue lift after implementing a first-party data strategy, and 78% of leisure travellers now expect a property to remember their preferences from a previous stay. Yet most Middle East hotels still let that data scatter...Read More