Tag: predictive analytics

AI-Driven Personalisation and Customer 360 in the GCC (2026)

AI-Driven Personalisation and Customer 360 in the GCC (2026)

Gartner projects that by 2026, 75% of enterprises will shift from piloting to genuinely operationalising AI in their marketing functions, with predictive retention as a primary use case, and one automotive brand's customer data platform implementation delivered a 350% click-through-rate...Read More
Retail Data, POS Analytics and AI Personalisation

Retail Data, POS Analytics and AI Personalisation (2026)

Over 70% of UAE retailers already use AI to analyse customer data and personalise offers, lifting sales by up to 15%, while predictive analytics cuts stock surplus and loss by 20-40%. Retail data, POS analytics and AI personalisation are no...Read More