Category: Retail Marketing & Sales

Salman Gul > Insights > Retail Marketing & Sales
Experiential and Mall Marketing: Stores as Destinations

Experiential and Mall Marketing: Stores as Destinations (2026)

Posted on by Salman Gul
In Saudi Arabia's malls, the prime experiential destinations sit at just 2.1% vacancy while secondary stock runs near 10%, a gap that tells you exactly where retail demand has gone: to places that offer an experience, not just a transaction....Read More
Retail Loyalty, CRM and Customer Retention in the GCC

Retail Loyalty, CRM and Customer Retention in the GCC (2026)

Posted on by Salman Gul
Raising customer retention by just 5% can lift profits anywhere from 25% to 95%, and yet most GCC retailers still pour budget into acquisition that costs five to seven times more than keeping the customers they already have. Loyalty and...Read More
Performance Marketing for GCC Retail Brands

Performance Marketing for GCC Retail Brands (2026)

Posted on by Salman Gul
A UAE retailer hitting 6x ROAS on Meta looks like a winner, until you learn 75% of those customers never buy again, which turns that 6x into brutal single-transaction economics. Performance marketing for GCC retail brands is not about spending...Read More
Retail Media Networks and Digital In-Store Advertising in the GCC

Retail Media Networks and Digital In-Store Advertising in the GCC (2026)

Posted on by Salman Gul
Retail media has gone from a niche corner of digital advertising to a top-three channel alongside search and social, on track to reach $312 billion globally by 2030, roughly twice the size of global TV advertising. For GCC retailers, it...Read More
Omnichannel Retail Strategy: Bridging In-Store and Online

Omnichannel Retail Strategy: Bridging In-Store and Online (2026)

Posted on by Salman Gul
Two out of three shoppers now move across multiple channels before they buy, and the retailers who connect those channels retain 89% of customers versus just 33% for single-channel players. In the GCC, omnichannel is no longer a strategy theme,...Read More
The GCC Retail Landscape: From Malls to Omnichannel

The GCC Retail Landscape: From Malls to Omnichannel (2026)

Posted on by Salman Gul
The GCC retail industry is on track to exceed $390 billion by 2028, and it is being rebuilt at the same time it grows, digitising, going omnichannel, and turning malls from shopping centres into lifestyle destinations. Saudi Arabia's retail market...Read More
Retail Marketing and Sales in the GCC - UAE, Saudi Arabia and the Gulf

Retail Marketing and Sales in the GCC

Posted on by Salman Gul
GCC retail marketing & sales Digital, ecommerce and performance marketing for retail in the GCC The market data, the omnichannel shift, and the digital playbook for one of the world's fastest-growing retail regions, written by a marketer who has spent...Read More